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Kevin Spratt

President, U.S.-Canada Region

As President of Rich’s U.S.-Canada region, Kevin oversees Rich’s go-to-market strategy to drive long-term growth, innovation, and organizational excellence. His executive oversight includes Rich’s Consumer Brands, Foodservice, In-Store Bakery, Deli, and Ingredients divisions, as well as Demand Creation and all Category Business Unit teams.

A Rich’s associate since 2001, Kevin has served in various sales and marketing leadership roles with increasing importance, including vice president of sales and business development with Rich Products of Canada, where he focused on the foodservice, in-store bakery, and industrial channels; to senior vice president of Rich’s Foodservice Division, where he drove accelerated performance by building sharp go-to-market strategies, advanced talent capabilities and robust execution plans that drove customer performance, engagement and satisfaction. In 2020, Kevin was promoted to senior vice president, Group Business Channels, overseeing all of Rich’s US & Canada Business-to Business divisions-foodservice, in-store bakery, ingredients & Canada divisions, prior to his most recent promotion to president of Rich’s U.S.-Canada region in 2022.

Kevin earned his Bachelor of Business Administration from Brock University in St. Catherine’s, Ontario.