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October 14, 2019

From cooler, to custom stretching, to oven in minutes — with Ready-To-Stretch dough, Rich’s has done the proofing for you

BUFFALO, N.Y. — The trend is clear: Consumers are increasingly demanding a unique, personalized pizzeria experience — right down to custom-crafted, authentic dough. Foodservice kitchens trying to answer the call in the face of labor demands that necessitate easy-handling products may be feeling a little… stretched.

Enter Rich Products, a leader and innovator of the food industry for almost 75 years, with its new Ready-To-Stretch Sheeted Pizza Dough. A labor shortage1 means kitchen staff are stretched thin when it comes to custom orders. Ready-To-Stretch meets those challenges by putting the power of premium pizza right where it belongs — in operators’ hands.

Loraine Grimm, Senior Product Manager at Rich’s says, “We had the research that showed the importance of crust in the hierarchy of what makes a great pizza and used that to come up with a dough that emulates an authentic, handmade recipe in every way, but modernized it to meet the demands of today’s kitchens.”

Research shows that almost half of consumers choose where they get their pizza based on “the best crust.”2 Ready-To-Stretch checks the box in every category, including taste, texture and aroma compared to scratch-made dough. Plus, with the growth of fast-casual restaurants not expected to slow down anytime soon3, another major advantage with Ready-To-Stretch is its quick turnaround, going from cooler to oven in just minutes. Ready-To-Stretch can even be utilized to meet unexpected surges in traffic, thawing at room temperature from frozen in just 20 minutes. Ready-To-Stretch bakes consistently in any oven, including convection, wood-fired, impinger and deck ovens.

With its customized stretching, Ready-To-Stretch dough is extremely versatile and can be used not only for pizzas but also calzones, breadsticks and more. And because it comes in two different sizes (Individual — 6” and Large — 12”), chefs can infuse their personalities into every pie by custom stretching it to their desired size, thickness and shape.

“We’re letting our customers put their authenticity on display, while saying goodbye to guesswork, in order to have artisan-quality pizza on the menu,” said Loraine Grimm.

For more information on Rich’s Ready-To-Stretch Sheeted Pizza Dough, handling instructions and recipes, visit

2. Technomic, 2018


Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

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