cupcake topped with pink icing and sprinkles

Born from Possibility.

And, we’ve never stopped…we were the first to introduce sweet swirls of flavor, clusters of cookie and chocolate, and a full spectrum of seasonal hues and classic colors—all delivered in easy-to-use packaging. Bettercreme’s award-winning performance drives business, delivering the memorable moments that WOW.

Bettercreme is Rich’s perfectly sweet whipped icing™. Fluffy, fun and full of possibilities. Because in this dynamic world of baking and decorating, you need a whipped icing that fuels your creativity.